Best Email Marketing Software for Small Business in 2026
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By Mohamed Zaki · Researched and updated October 3, 2026 · Coupons Scout may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate disclosure.
The best email marketing software helps a small business send newsletters, promotions and automated follow-ups without hiring a developer. We compared GetResponse, Omnisend, Brevo, Klaviyo and Moosend on value, features, ease of use, support and policies, using each company’s official pricing, help and policy pages checked in October 2026. Here are our picks, with free plans, entry prices and refund rules side by side.
Our Top Picks in 30 Seconds
GetResponse is the best email marketing software for most small businesses in 2026: AI-powered email, automation, landing pages and webinars, a 14-day free trial with no credit card and plans from $13.30 a month. Omnisend suits online stores, Brevo is the best low-cost start, Klaviyo suits stores that rely on ecommerce integrations and Moosend suits simple email.
Best for: start with GetResponse’s 14-day free trial, or Brevo’s free plan if you only need a small list.
Key Takeaways
- The best email marketing software for small business in 2026 is GetResponse (best all-in-one), Omnisend (online stores), Brevo (low-cost start), Klaviyo (ecommerce integrations) and Moosend (simple setup).
- Omnisend, Brevo and Klaviyo each list a free plan, GetResponse offers a 14-day free trial and then a limited Free account, and Moosend offers a 30-day free trial of Pro.
- Entry prices listed in October 2026: Brevo Starter from $9 a month, Moosend Pro from $9, GetResponse from $13.30 and Omnisend paid plans from $16.
- GetResponse says it does not issue refunds and Omnisend says charges are non-refundable, so start with a free plan or trial.
- Email marketing pricing depends on list size and billing term, so compare your own contact count on each pricing page.
Best Email Marketing Software at a Glance
| # | Tool | Best for | Free option | Paid entry price | Our score |
|---|---|---|---|---|---|
| 1 | GetResponse | All-in-one email, automation and webinars | 14-day trial, then Free account | From $13.30/mo ($19/mo monthly) | 4.4/5 |
| 2 | Omnisend | Ecommerce email and SMS | Free plan ($0, no card) | Paid plans from $16/mo | 4.4/5 |
| 3 | Brevo | Low-cost email with a generous free plan | Free plan (300 emails/day) | Starter from $9/mo | 4.3/5 |
| 4 | Klaviyo | Email and SMS with ecommerce integrations | Free plan (500 emails/mo) | Paid plans scale with profiles | 4.2/5 |
| 5 | Moosend | Simple email marketing for small teams | 30-day free trial of Pro | Pro from $9/mo ($7 billed yearly) | 4.1/5 |
From each official website on October 3, 2026. Prices can change by region and by contact count.
Who Uses Email Marketing Software?
Small businesses
Newsletters, promotions and welcome emails that keep customers coming back.
Online stores
Abandoned cart emails, product recommendations and SMS to recover sales.
Creators and course sellers
Landing pages, signup forms and webinars to grow and nurture an audience.
Teams and agencies
Shared accounts and templates; GetResponse Starter lists 3 users and Marketer lists 5.
How We Picked the Best Email Marketing Software
We read each company’s official pricing, feature, help and policy pages on October 3, 2026, and scored each tool on five points:
- Value: free option, entry price and how pricing scales.
- Features: automation, AI tools, forms, SMS and integrations.
- Ease of use: editor, templates and setup help.
- Support: help center, migration and support options.
- Policies: trials, refunds and cancellation.
Scores reflect this research, not a sponsorship, and no company reviewed this article. Where we earn a commission, it never changes the ranking.
1. GetResponse: Best All-in-One Email Platform
Best for: small businesses and creators who want email, automation, landing pages and webinars in one platform · Starting price: Plans from $13.30/mo; $19/mo billed monthly (1,000 subscribers) · Our score: 4.4/5
GetResponse is an email marketing platform with AI-powered email, automation and SMS. Its site highlights AI that tailors content and recommends products, customer journeys that welcome new customers, recover carts or win back subscribers, and lead capture with AI-written copy. Its pricing page also lists landing pages, webinars, web push notifications and an AI course creator.
GetResponse starts with a 14-day free trial, no credit card required, and then a Free account with limits. The pricing page lists Starter, Marketer and Creator plans with unlimited monthly email sends and a free custom domain on yearly plans, and says plans start from $13.30 a month. Monthly plans are priced by list size, starting at $19 a month for up to 1,000 subscribers. GetResponse says it is a pay-as-you-go service that does not issue refunds. See GetResponse coupons.
✅ What We Like
- 14-day free trial with no credit card
- Unlimited monthly email sends on paid plans
- AI content generators and automation
- Landing pages, webinars and web push in one platform
- Free custom domain on yearly plans
💡 Things to Consider
- No refunds: GetResponse is pay-as-you-go
- Monthly price depends on list size
- The Free account has limits after the trial
2. Omnisend: Best for Online Stores
Best for: online stores that want email, SMS and web push with ecommerce integrations · Starting price: Free plan; paid plans from $16/mo · Our score: 4.4/5
Omnisend is an email and SMS marketing platform built for ecommerce brands, with integrations for Shopify, WooCommerce and more. Its plans list unlimited segmentation, an AI subject line tool and AI assistant in emails, a personalized product recommender, web push notifications and SMS credits at published per-message rates starting at $0.007 per SMS.
Omnisend offers a Free plan at $0 a month with no credit card, and says paid plans start from $16 a month; its pricing page showed a 30% offer for the first three months on its paid plans. It offers free migration in up to five days that moves automations, forms, segments and templates. Charges are non-refundable, and its paid plans are prepaid, according to its refund policy. See Omnisend coupons.
✅ What We Like
- Free plan with no credit card
- Built for ecommerce (Shopify, WooCommerce)
- Free migration in up to five days
- Email, SMS and web push in one platform
- Published SMS rates from $0.007
💡 Things to Consider
- Charges are non-refundable
- SMS is billed separately by credits
- Best suited to online stores rather than general newsletters
3. Brevo: Best Value Starter Plan
Best for: small teams that want a low-cost start with a generous free plan · Starting price: Free plan; Starter from $9/mo · Our score: 4.3/5
Brevo covers marketing, sales and transactional email, with email and SMS campaigns and optional CRM packages. Its help center says the Free plan has no time limit, includes 300 email sends per day and can store up to 100,000 contacts.
Paid pricing starts with Starter at $9 a month for 5,000 emails per month (about $8.08 a month when billed yearly), with add-ons such as removing the Brevo logo for $9 a month and extra marketing seats at $12 a month each. Sales packages are listed at $31 and $64 a month. Brevo does not refund used or unused credits except in cases such as a technical error on its side. See Brevo coupons.
✅ What We Like
- Free plan with no time limit
- 300 emails a day and up to 100,000 contacts on Free
- Starter from $9 a month
- Email, SMS and CRM tools in one account
💡 Things to Consider
- The Free plan has a daily sending cap
- Removing the Brevo logo is a paid add-on
- Credits are generally non-refundable
4. Klaviyo: Best for Ecommerce Integrations
Best for: online stores that want email and SMS with ecommerce integrations and a free plan · Starting price: Free plan; paid plans scale with profiles · Our score: 4.2/5
Klaviyo is a marketing platform for email and SMS with native integrations for ecommerce platforms like Shopify. Its pricing page lists a free plan with up to 500 email sends per month, $5 of mobile messages and $5 of Composer usage per month, basic email templates with a drag-and-drop editor, an AI subject line generator and built-in reporting.
The help center says free plans are limited to 500 emails per month and 250 profiles, while paid plans add messaging capacity and features, and pricing grows with the number of profiles you store. We did not find a refund policy on the official pages we read, so check the terms before you pay. See Klaviyo coupons.
✅ What We Like
- Free plan with email, SMS and reporting
- AI subject line generator
- Native Shopify and other ecommerce integrations
- Scales with the number of profiles
💡 Things to Consider
- The Free plan is limited to 500 emails and 250 profiles a month
- Paid pricing grows with profile count
- Refund terms are not stated on the pages we read
5. Moosend: Best for Simple Email
Best for: small teams that want simple email marketing and a 30-day trial · Starting price: 30-day Pro trial; Pro from $9/mo · Our score: 4.1/5
Moosend is an email marketing platform with a 30-day free trial of its Pro plan, no credit card required. Its pricing page lists Pro, Moosend+ and Enterprise plans, and its homepage mentions SMS (US/AU), social media and event tools to grow your audience.
Pro is listed at $9 a month, or $7 a month when you pay once a year, and Moosend says plans can be billed monthly, twice a year or yearly. Moosend+ lets you build a plan around your needs. We did not find a refund policy on the pages we read, so check the terms before you pay. See Moosend coupons.
✅ What We Like
- 30-day free trial with no credit card
- Pro from $9 a month
- Discounts for yearly billing
- SMS in the US and Australia
💡 Things to Consider
- The free offer is a 30-day trial
- Refund terms are not stated on the pages we read
- Price rises with list size
Best Pick by Use Case
| If you want to… | Our pick | Why |
|---|---|---|
| Get email, automation and landing pages in one place | GetResponse | 14-day trial, unlimited monthly sends on paid plans, landing pages and webinars |
| Run an online store with email and SMS | Omnisend | Free plan, free migration in up to five days, web push and SMS |
| Start cheap with a free plan | Brevo | Free plan with 300 emails a day; Starter from $9 a month |
| Connect to Shopify and other ecommerce platforms | Klaviyo | Free plan with 500 emails a month and native Shopify integration |
| Try before you pay with a longer trial | Moosend | 30-day free trial of Pro; Pro from $9 a month |
| Host webinars or sell courses | GetResponse | Webinars and an AI course creator in the same account |
How Much Does Email Marketing Software Cost?
Email marketing prices depend on your list size, sends and billing term. The table shows each tool’s entry plan as listed on its official pages in October 2026, so confirm the total for your own contact count.
| Tool | Entry plan | Listed price |
|---|---|---|
| GetResponse | Starter | From $13.30/mo; $19/mo billed monthly for 1,000 subscribers |
| Omnisend | Entry paid plan | $16/mo (a 30% first-3-months offer was shown) |
| Brevo | Starter | $9/mo for 5,000 emails ($8.08/mo billed yearly) |
| Klaviyo | Free, then paid | Free: 500 emails and 250 profiles; paid scales with profiles |
| Moosend | Pro | $9/mo; $7/mo billed yearly |
From the prices shown on the official pages on October 3, 2026. Taxes, contact counts and regional prices can change the total.
Side-by-Side Comparison
| Feature | GetResponse | Omnisend | Brevo | Klaviyo | Moosend |
|---|---|---|---|---|---|
| Free option | 14-day trial, then Free account | Free plan ($0) | Free plan (300 emails/day) | Free plan (500 emails/mo) | 30-day Pro trial |
| Channels | Email, SMS, web push | Email, SMS, web push | Email, SMS | Email, SMS | Email, SMS (US/AU) |
| Pricing basis | List size | Active profiles and SMS credits | Monthly email volume | Profiles | Plan and list size |
| Refund policy | No refunds (pay-as-you-go) | Non-refundable | Limited (credits) | Not stated on pages we read | Not stated on pages we read |
From each official website on October 3, 2026.
How to Choose Email Marketing Software
How Big Is Your List?
Brevo’s free plan allows up to 100,000 contacts with a 300 emails a day cap, Klaviyo’s free plan is limited to 250 profiles, and GetResponse prices paid plans by list size from $19 a month for 1,000 subscribers on monthly billing.
Which Channels Do You Need?
GetResponse, Omnisend and Brevo list email plus SMS, GetResponse and Omnisend also list web push notifications, and Moosend lists SMS in the US and Australia. Choose the tool that covers the channels you will use.
Do You Need a Refund Option?
GetResponse says it does not issue refunds, Omnisend says charges are non-refundable, and Brevo limits refunds on credits to cases such as technical errors. We did not find refund terms for Klaviyo or Moosend on the official pages we read, so use each free plan or trial first.
How Can You Save on Email Marketing Software?
Start on a free plan or trial, prepay only when you are sure (GetResponse lists 18% off a 12-month plan), and check coupon pages before checkout, such as our GetResponse coupons, Omnisend coupons and Brevo coupons.
Related Buying Guides
Building your marketing stack? See our guides to the best web hosting for small business and the best AI presentation makers, plus our GetResponse review and GetResponse alternatives comparison.
Final Thoughts
For most small businesses, GetResponse is the best email marketing software in 2026 because it combines AI-powered email, automation, landing pages and webinars with a 14-day free trial. Omnisend is the best fit for online stores, Brevo is the best low-cost start, Klaviyo suits stores that rely on ecommerce integrations and Moosend suits teams that want simple email with a 30-day trial.
Frequently Asked Questions
What is the best email marketing software for small business?
GetResponse is our top pick in 2026 for an all-in-one platform with AI email, automation, landing pages and webinars. Omnisend suits online stores, Brevo is the best low-cost start, Klaviyo suits ecommerce integrations and Moosend suits simple email.
Which email marketing software is free?
Omnisend lists a Free plan at $0 with no credit card, Brevo’s Free plan has no time limit and includes 300 emails a day, and Klaviyo’s free plan covers 500 emails and 250 profiles a month. GetResponse offers a 14-day free trial then a limited Free account, and Moosend offers a 30-day Pro trial.
Which email marketing tool is cheapest?
As of October 2026, Brevo Starter and Moosend Pro are each listed from $9 a month, GetResponse plans from $13.30 a month and Omnisend paid plans from $16 a month. Prices change with contacts and billing term.
Does email marketing software offer refunds?
GetResponse says it does not issue refunds and Omnisend says charges are non-refundable. Brevo limits refunds on credits to cases such as technical errors. We did not find refund terms for Klaviyo or Moosend on the pages we read.
Can I switch email marketing platforms easily?
Omnisend offers free migration in up to five days that moves automations, forms, segments and templates. For other tools, check each company’s help center and use the free plan or trial to test your setup first.
Are there GetResponse coupons?
Yes. Our GetResponse coupon page lists current promo codes and offers. Click Get Code on the page so the discount is applied at checkout.
About the author: Mohamed Zaki, Founder & Chief MarTech Strategist, Coupons Scout. Mohamed Zaki is the founder of Coupons Scout and leads how the team finds deals and researches the software behind them. He focuses on marketing technology, automation tools and ways to pay less for them.
Editorial note: this article is based on research of official product pages, help centers and policies, last checked October 3, 2026. Scores are our editorial opinion. Coupons Scout may earn a commission from some links, which never changes our rankings.
Sources
Official pages we used for this article, checked October 3, 2026. Prices and plans can change, so confirm on the official site before you buy.
- GetResponse homepage
- GetResponse pricing
- GetResponse monthly cost (help center)
- GetResponse refund policy (help center)
- Omnisend pricing
- Omnisend refund policy
- Brevo pricing
- Brevo Free plan limits (help center)
- About Brevo pricing plans (help center)
- Brevo refund policy (help center)
- Klaviyo pricing
- Klaviyo free and paid plans (help center)
- Moosend pricing
- Moosend subscription plans (docs)
