About Us

Welcome to Coupons Scout. In a digital world cluttered with expired deals and clickbait, we are here to change how you shop. Founded in 2025, our platform was built with a single purpose: to revolutionize the broken online coupon industry by replacing outdated manual aggregation with Marketing Technology (MarTech) precision.

We do not just list coupons; we curate “Savings Intelligence” for over 100 high-converting stores and thousands of niche brands.

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Our Mission: Revolutionizing Savings

Our mission is to bring Marketing Technology (MarTech) precision to consumer savings. We achieve this by replacing manual, slow coupon aggregation with automated discovery and human verification. We believe finding a discount should be as seamless as the shopping experience itself.

Our guiding principle and tagline is simple: “Tech-driven savings, human-verified trust.”

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Our Core Values

To ensure you can act on our recommendations with absolute confidence, our editorial standards are built on three foundational pillars:

  • Transparency: We are completely open about our hybrid affiliate aggregator model. We earn commissions from merchant partners, but we prioritize user trust over revenue. For full details, please read our Affiliate Disclosure.
  • Accuracy: We prioritize accuracy over archive size, meaning we will remove non-working codes even if they have high commissions.
  • Objective Reviews: Our evaluations are unbiased and based on facts. If a product or service has a downside, our experts will mention it.

The Coupons Scout Verification Protocol (CSVP™)

Unlike generic coupon scrapers that flood users with expired data, Coupons Scout operates on a “Tech-First, Human-Verified” model. We utilize the Coupons Scout Verification Protocol (CSVP™), a rigorous testing process led by our operations team.

Our system uses advanced algorithms and Growth Automation to scan thousands of merchant endpoints 24/7, discovering deals at speed. However, technology only finds the deal; our human experts manually verify it through cart simulations to ensure the price drop is real. You can learn more about our rigorous testing on our How We Work page.

Meet the Leadership Team

We rely 100% on human experts to interpret our data. Our team brings together decades of experience in digital marketing, editorial publishing, retail, and tech analysis to guide you to the best Stores.

  • Mohamed Zaki, Founder & CEO: A visionary MarTech Entrepreneur and former Senior Media Executive at Havas Middle East. Mohamed leverages his expertise in Growth Automation to build the AI algorithms that power our platform. Learn more About Mohamed Zaki.
  • Joanne Lovell, Editor-in-Chief: As a seasoned publishing veteran and former Editorial Director for major tech publishers like Manning Publications and Packt, Joanne is the guardian of our content quality, ensuring our reviews and guides are accurate and unbiased.
  • Kanokchai Likitapiwat, Head of Operations: With a Master’s in Marketing and real-world experience as a Campaign & Coupon Manager for major retail groups (Central Retail), Kanokchai leads our manual verification process, personally ensuring the codes you see actually work.
  • Jettawat Kasemchaiyanun, Senior Tech Reviewer: Our resident SaaS and B2B software expert. Jettawat uses his background in Data Analytics and Managerial Accounting to review tools with a technical eye and focus on ROI.
  • Jennifer Angel, Lifestyle & Retail Editor: A former Online Marketing Manager, Jennifer specializes in finding the best deals across Fashion, Beauty, and Lifestyle, expertly tracking seasonal trends and stacking hacks.

Discover more about the specialists curating your savings on our dedicated Our Team at Coupons Scout page.

Our Headquarters & Contact

Coupons Scout is operated by a global team of remote experts, with our foundational roots and headquarters located at:

  • Address: 3415 1/2 Greystone Dr, Austin, TX 78731, USA
  • Get in Touch: Have a question or want to partner with us? Drop us an email at contact@couponsscout.com or visit our Contact Us page.

Frequently Asked Questions (FAQs)

How does Coupons Scout find and verify deals?

We use a dual-track verification system called the Coupons Scout Verification Protocol (CSVP™). First, our proprietary algorithms and Growth Automation tools scan merchant endpoints to discover codes. Then, our Operations Team manually tests these codes by performing a “Cart Simulation” on the merchant’s site to verify the discount is active before publishing.

How does Coupons Scout make money?

Coupons Scout operates as a Hybrid Affiliate Aggregator. We earn commissions from merchant partners (such as Impact, CJ, or ShareASale) when our users successfully redeem a code or make a purchase using our links. This comes at no extra cost to you, and we never let commissions influence our objective reviews or verification process.

Can I trust the product reviews on your site?

Absolutely. Our reviews are curated by specific domain experts, such as Jettawat Kasemchaiyanun for AI and SaaS tools, and Jennifer Angel for retail goods. Our Editor-in-Chief, Joanne Lovell, enforces strict editorial guidelines to ensure every “Best of” list and comparison is factual, unbiased, and clearly mentions any downsides.

How often are your coupons and guides updated?

Our Operations Team conducts daily re-tests on high-velocity coupons (like Amazon or Adidas). Additionally, our Editorial Team updates pricing and specifications in our “Best Software” and top product guides monthly to guarantee the information remains current.