Our Team at Coupons Scout
Our Team at Coupons Scout
At Coupons Scout, we believe that automated technology is only as good as the human minds directing it. While our MarTech infrastructure instantly uncovers the Latest Coupons, we rely 100% on a team of seasoned industry veterans to ensure that every code, review, and buying guide we publish is accurate, unbiased, and genuinely helpful.
Learn more about our overarching mission on our About Us page, or read about our technical visionary on the About Mohamed Zaki page. Below, meet the core experts curating your Our Team at Coupons Scout experience.
Joanne Lovell: The Guardian of Quality
Role: Editor-in-Chief / Head of Content Standards | Connect on LinkedIn
Short Bio: In an internet flooded with low-quality content, Joanne Lovell stands as our firewall. A seasoned publishing veteran, Joanne previously served as Editorial Director for major tech publishers like Manning Publications and Packt. She brings a rigorous “publishing house” mentality to Coupons Scout, overseeing the entire editorial process to ensure that every review, guide, and article meets the highest standards.
Why Trust Joanne?
- Editorial Authority: Her background at Packt and Manning Publications proves she knows how to manage complex information and present it clearly to readers.
- Unbiased Standards: Joanne enforces our strict Editorial Guidelines. She ensures that our reviews are based on facts and user benefits, not just affiliate commissions.
- Content Strategy: She curates our comprehensive Buying Guides, helping users navigate through hundreds of options to find the exact product they need.
Kanokchai Likitapiwat: The Verification Lead
Role: Head of Coupon Operations / Verification Lead | Connect on LinkedIn
Short Bio: Kanokchai Likitapiwat is the man who hates “expired codes”. With a Master’s in Marketing and real-world experience as a Campaign & Coupon Manager for major retail groups like Central Retail, Kanokchai leads our manual verification process. He brings invaluable insider experience to the team, having worked directly on the brand side of promotions.
Why Trust Kanokchai?
- Real-World Experience: His background as a Campaign & Coupon Manager means he understands the backend mechanics of how discount codes are created, distributed, and expired.
- Quality Assurance (QA): Kanokchai designed the Coupons Scout Verification Protocol (CSVP™)—a rigorous testing process that our team follows daily to purge dead codes. You can learn exactly how he executes this on our How we work page.
- Operational Excellence: His background in Trade Marketing and E-commerce ensures that our data across all Stores is not just scraped, but curated.
Jettawat Kasemchaiyanun: The Tech Insider
Role: Senior Tech Reviewer / SaaS Expert | Connect on LinkedIn
Short Bio: Jettawat is our resident Tech & Software Expert. Specializing in CRM, Marketing Automation, and Personalization, he reviews B2B software and AI tools with a highly technical eye. He ensures that business owners looking for deals on SaaS products receive deep, accurate analysis to choose the right tool.
Why Trust Jettawat?
- SaaS Expertise: With a career focused on Marketing Automation and CRM Strategy, Jettawat actually uses the tools he reviews. He knows the difference between a “good feature” and a “marketing gimmick”.
- Data-Driven Reviews: His background in Managerial Accounting and Data Analytics means his reviews often focus on the ROI (Return on Investment) of the software.
- Coupon Management: He possesses specific skills in “Coupon Management” from a technical perspective, understanding exactly how software tracking works.
Jennifer Angel: The Smart Shopper’s Best Friend
Role: Lifestyle & Retail Editor | Connect on LinkedIn
Short Bio: Jennifer Angel is the voice of the smart shopper at Coupons Scout. With a background as an Online Marketing Manager at Coupon Doc, she specializes in hunting down the best deals for Fashion, Beauty, and Lifestyle brands. Her dedicated focus on the B2C market makes her our go-to expert for navigating our most popular Categories Page.
Why Trust Jennifer?
- Niche Expertise: Her profile explicitly highlights experience with Fashion, Jewelry, and Shopping Coupons, meaning she knows these industries inside out.
- Consumer Advocacy: Jennifer’s content focuses on practical savings hacks—from finding hidden student discounts to knowing which deals are actually worth it.
- Trend Spotting: She leads our coverage for major shopping events like Black Friday, Cyber Monday, and Seasonal Sales.
Frequently Asked Questions (FAQs)
Are your editors influenced by affiliate commissions?
No. While we rely on affiliate partnerships to fund our platform (as detailed in our Affiliate Disclosure), Joanne Lovell, our Editor-in-Chief, enforces strict Editorial Guidelines. She ensures that all reviews and “Best of” lists remain completely unbiased and factual.
How do domain experts like Jettawat and Jennifer test products?
Depending on the category, our domain experts perform hands-on evaluations. Jettawat tests SaaS tools to verify their API integrations and actual ROI , while Jennifer assesses physical products focusing on brand reputation, sustainability, and logistics like return policies.
Who is responsible for making sure the coupons actually work?
Kanokchai Likitapiwat, our Head of Operations, leads the verification charge. He and his team manually test high-velocity codes using cart simulations, ensuring the discounts we list on the site actively reduce your checkout total before they are published.
