Aveda Alternatives and Competitors (2026)
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By Mohamed Zaki · Researched and updated October 28, 2026 · Coupons Scout may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate disclosure.
Looking for Aveda alternatives and competitors? Aveda is a plant-based salon brand, while Davines, Briogeo and Oribe each take a different route to premium hair care, from B Corp formulas made in Italy to clean, vegan products and luxury styling. We compared all four on shampoo prices, ingredient values, free samples, shipping and returns, using each brand’s own pages in October 2026. If Aveda ends up as your pick, check our Aveda promo codes before you pay.
Quick Answer
For most shoppers, Aveda is the best all-round pick: plant-based salon hair care, vegan formulas, liter sizes, free virtual consultations and a 30-day return window. Choose Davines for B Corp hair care made in Italy with free samples, Briogeo for clean, vegan formulas and free shipping over $60, or Oribe for luxury styling with two deluxe samples on every order.
Best for: Aveda suits people who want plant-based hair care they can also find in salons, with refill-friendly liter sizes.
Key Takeaways
- The main Aveda alternatives and competitors in 2026 are Davines, Briogeo and Oribe, all premium hair care brands sold online and through salons or retailers.
- As of October 2026, Aveda lists its Botanical Repair Strengthening Shampoo at $39 for 200 ml, while Davines lists its OI Shampoo at $43 for 280 ml.
- Briogeo lists its Scalp Revival Micro-Exfoliating Shampoo at $42, and Oribe lists its Gold Lust Repair & Restore Shampoo at $56.
- Davines offers free shipping on orders of $75 or more, Briogeo over $60 and Oribe at $100 or more, according to their websites.
- All four brands list a 30-day return window, and Davines also allows exchanges with prior authorization.
- Aveda says its products are vegan and Leaping Bunny approved, and Briogeo says all of its products are vegan and gluten-free.
Aveda Alternatives and Competitors at a Glance
| Brand | Best for | Example shampoo | Returns | Our score |
|---|---|---|---|---|
| Aveda | Plant-based salon hair care | $39 (200 ml) | 30 days from delivery | 4.4/5 |
| Davines | B Corp hair care from Italy | $43 (280 ml) | 30 days, refund or exchange | 4.3/5 |
| Briogeo | Clean, vegan hair care | $42 (8 oz) | 30 days, refund or store credit | 4.2/5 |
| Oribe | Luxury styling | $56 (8.5 oz) | 30 days from receipt | 4.1/5 |
From each brand’s own website, October 28, 2026. Aveda details come from its pages as shown in search results. Prices in US dollars.
Winners by Category
- Best overall: Aveda, for its plant-based range, liter sizes and free virtual consultations.
- Best for free samples: Davines, with 4 free samples for registered users.
- Best for clean formulas: Briogeo, made without sulfates, silicones and parabens.
- Best for luxury styling: Oribe, with 2 deluxe samples on every order.
- Best for refills: Aveda, with liter sizes and subscribe-and-save.
What to Look for in an Aveda Alternative
Which Ingredient Values Matter to You?
Aveda says its products are vegan and Leaping Bunny approved, and The Estée Lauder Companies says 90% of Aveda hair care is naturally derived. Briogeo says all of its products are vegan and made without sulfates and silicones. Davines says it does not test on animals, but a small number of its products contain animal-derived ingredients, so check the list if you buy vegan only.
Do You Want Salon Support?
Aveda stands out here: the group lists 8,000+ salons and spas, and Aveda offers a complimentary 30-minute virtual consultation. Davines also links to salons: its OI Discovery Kit includes a $50 rebate toward your next salon visit.
How Much Do You Want to Spend?
Aveda and Briogeo sit close on price, with standard shampoos at $39 and $42. Davines lists its OI Shampoo at $43 for a larger 280 ml bottle, and Oribe is the premium pick at $56. If you use the same shampoo every day, Aveda’s liter sizes lower the cost per ounce.
What Shipping and Return Terms Do You Need?
All four list a 30-day return window. Davines allows refunds or exchanges with prior authorization, Briogeo offers refunds or store credit, and Aveda and Oribe accept gently used products. Free shipping starts at $60 for Briogeo, $75 for Davines and $100 for Oribe.
Feature Comparison
| Feature | Aveda | Davines | Briogeo | Oribe |
|---|---|---|---|---|
| Focus | Plant-based hair and skin care | Sustainable hair care | Clean, 6-free formulas | Luxury hair care and styling |
| Vegan | Yes, per the brand | Most products | Yes, per its FAQ | Not stated on pages read |
| Animal testing | Leaping Bunny approved | Does not test on animals | Never tests on animals | Not stated on pages read |
| B Corp | Yes, per its site | Since 2016 | Not stated | Not stated |
| Free samples | Not stated | 4 for registered users | Not stated | 2 deluxe samples |
| Subscription | Yes, 15% then 10% off | Yes, free shipping | Yes | Not stated |
| Rewards | Aveda+ Rewards ($10 fee) | Referral rewards | Briogeo Rewards | Not named on homepage |
Based on each brand’s own website on October 28, 2026. Features can change; check product pages before you buy.
Price, Shipping and Return Comparison
Shampoo prices range from $39 to $56 across these four brands. Shipping rules differ more, so add your order total before you choose.
| Brand | Example shampoo | Free shipping | Paid shipping | Returns |
|---|---|---|---|---|
| Aveda | Botanical Repair $39 (200 ml) | Subscriptions, rewards members | Standard $8 | 30 days; shipping not refunded |
| Davines | OI Shampoo $43 (280 ml) | Orders $75+ | Shown at checkout | 30 days; refund or exchange |
| Briogeo | Scalp Revival $42 | Orders over $60 | Ground $6.95 | 30 days; shipping not refunded |
| Oribe | Gold Lust $56 (8.5 oz) | Orders $100+ | Shown at checkout | 30 days from receipt |
US prices and terms from each brand’s own pages, October 28, 2026. Prices in US dollars.
To pay less on Aveda, try a liter size or subscribe and save, and look for a promo code: see our Aveda coupon page for current offers.
Aveda vs Each Competitor: Head-to-Head
Aveda vs Davines: Which Is Better?
Both brands focus on sustainability. Aveda is better if you want vegan formulas across the range, liter sizes and free virtual consultations. Davines is better if you want free samples, a B Corp brand certified since 2016 and the option to exchange within 30 days.
Aveda vs Briogeo: Which Suits You?
Choose Aveda for plant-based salon hair care and in-store help. Choose Briogeo if you want clean formulas made without sulfates and silicones, and free shipping on orders over $60. Both brands say their products are vegan.
Aveda vs Oribe: Which Has Better Value?
Aveda gives more value per bottle, with Botanical Repair shampoo at $39 against $56 for Oribe’s Gold Lust shampoo. Oribe suits shoppers who want luxury styling products and like getting 2 deluxe samples with every order.
Aveda: Best Overall for Plant-Based Salon Hair Care
Best for: shoppers who want plant-based, vegan salon hair care, liter sizes and free expert consultations · Starting price: Botanical Repair Strengthening Shampoo $39 (200 ml); Shampure $21 (250 ml) · Our score: 4.4/5
Aveda was founded in 1978 by hairdresser Horst Rechelbacher and is part of The Estée Lauder Companies, which says 90% of Aveda hair care is naturally derived and that Aveda is in 8,000+ salons and spas worldwide. Aveda says its products are vegan and Leaping Bunny approved.
As of October 2026, Aveda lists the Botanical Repair Strengthening Shampoo at $39 for 200 ml and $146 for a liter. Aveda+ Rewards members earn 10 points per $1, and returns are accepted within 30 days of delivery. See our Aveda review for more detail.
✅ What We Like
- Vegan and Leaping Bunny approved, per the brand
- Travel, standard and liter sizes
- Free 30-minute virtual consultations
- Subscribe-and-save: 15% off first order, 10% after
💡 Things to Consider
- Aveda+ Rewards lists a $10 enrollment fee
- Shipping fees are not refunded on returns
Davines: Best for B Corp Hair Care and Free Samples
Best for: shoppers who want B Corp hair care made in Italy, free samples and exchanges within 30 days · Starting price: OI Shampoo $43 (280 ml) · Our score: 4.3/5
Davines is a family-owned company that says its products are sustainably crafted in Parma, Italy, and that it has been a Certified B Corp since 2016. Its FAQ says the Davines Group does not test on animals and that most of its products, including shampoos and conditioners, have no animal-derived ingredients, while a small number still do.
As of October 2026, the US site lists the OI Shampoo at $43 for 280 ml. It offers free carbon neutral shipping on orders of $75 or more, and registered users get 4 free samples with an order. Returns or exchanges are accepted up to 30 days from purchase with prior authorization.
✅ What We Like
- Free shipping on orders $75+
- 4 free samples for registered users
- Certified B Corp since 2016
- Refund or exchange within 30 days
💡 Things to Consider
- Returns need prior authorization
- A few products contain animal-derived ingredients
Briogeo: Best for Clean, Vegan Hair Care
Best for: shoppers who want clean, vegan hair care without sulfates or silicones and free shipping over $60 · Starting price: Scalp Revival Micro-Exfoliating Shampoo $42 (8 oz) · Our score: 4.2/5
Briogeo describes its formulas as 6-free clean science, made without sulfates, silicones, phthalates, parabens, DEA and artificial dyes. Its FAQ says all Briogeo products are gluten-free and vegan, and that it never tests its products on animals. Popular lines include Scalp Revival and Don’t Despair, Repair!
As of October 2026, Briogeo’s Scalp Revival page lists the Micro-Exfoliating Shampoo at $42. Ground shipping is a $6.95 flat rate, and the homepage lists free shipping on orders over $60. Returns for a refund or store credit are accepted within 30 days.
✅ What We Like
- Free shipping on orders over $60
- Vegan and gluten-free, per its FAQ
- Made without sulfates and silicones
- Briogeo Rewards program
💡 Things to Consider
- Gifts with purchase can’t be returned
- Original shipping charges are not refunded
Oribe: Best for Luxury Styling and Deluxe Samples
Best for: shoppers who want luxury hair care and styling with two deluxe samples on every order · Starting price: Gold Lust Repair & Restore Shampoo $56 (8.5 oz) · Our score: 4.1/5
Oribe sells luxury hair care and styling products, and its homepage lists the Gold Lust Repair & Restore Shampoo among its best sellers. As of October 2026, its site lists the Gold Lust Repair & Restore Shampoo at $56 for 8.5 oz and the Dry Texturizing Spray at a regular price of $52.
Oribe lists complimentary shipping on orders of $100 or more and 2 deluxe samples with every order at checkout. Its support page says unopened or gently used items can be returned within 30 days of receipt, after pre-authorization.
✅ What We Like
- 2 deluxe samples with every order
- Free shipping on orders $100+
- Liter and refill sizes for Gold Lust
💡 Things to Consider
- Highest shampoo price of the four brands we compared
- No rewards program named on the homepage
Which One Should You Choose?
- Choose Aveda if you want plant-based, vegan salon hair care, liter sizes and free consultations.
- Choose Davines if you want B Corp hair care from Italy with free samples and exchanges.
- Choose Briogeo if clean, sulfate-free and silicone-free formulas matter most.
- Choose Oribe if you want luxury styling and do not mind paying more.
Still deciding? Read our full Aveda review, browse more brand comparisons or see our shopping guides.
How We Compared These Hair Care Brands
We researched each brand’s homepage, FAQ, product pages and shipping and returns pages on October 28, 2026. Aveda’s website blocked automated reading, so its prices and policies come from its own pages as shown in search results, plus The Estée Lauder Companies’ brand page. Scores reflect this research, not product trials, and no brand reviewed this article.
Hair care products are cosmetics, not medical treatments. Patch test new products, and talk to a doctor or dermatologist about hair loss or scalp conditions.
Frequently Asked Questions
What are the best Aveda alternatives?
The main Aveda alternatives are Davines, Briogeo and Oribe. As of October 2026, Davines lists free shipping on orders of $75 or more, Briogeo over $60, and Oribe includes 2 deluxe samples with every order.
Is Aveda better than Davines?
Aveda is the better pick for vegan formulas across the range, liter sizes and free virtual consultations. Davines is a strong choice if you want a Certified B Corp brand since 2016 with free samples and exchanges.
Is Aveda cheaper than Oribe?
Aveda costs less, based on the example shampoos we compared. Aveda lists its Botanical Repair Strengthening Shampoo at $39 for 200 ml, while Oribe lists its Gold Lust Repair & Restore Shampoo at $56 for 8.5 oz.
Which hair care brand is vegan?
Aveda says its products are vegan, and Briogeo’s FAQ says all of its products are vegan. Davines says most of its products have no animal-derived ingredients, while a few still do.
What is Aveda’s return policy?
Aveda accepts returns of new or gently used products within 30 days of delivery for orders placed on Aveda.com. Shipping and delivery fees are not refunded.
Where can I find Aveda promo codes?
Our Aveda coupon page lists current codes and offers. Click Get Code on the page so the discount is applied at checkout.
Comparing more stores in this category? See Best Premium Skincare and Haircare Brands to Buy Online.
About the author: Mohamed Zaki, Founder & Chief MarTech Strategist, Coupons Scout. Mohamed Zaki is the founder of Coupons Scout and leads how the team finds deals and researches the software behind them. He focuses on marketing technology, automation tools and ways to pay less for them.
Editorial note: this article is based on research of brand product pages, help centers and policies, last checked October 28, 2026. Scores are our editorial opinion. Coupons Scout may earn a commission from some links, which never changes our rankings.
Sources
Brand pages we used for this article, checked October 28, 2026. Prices and plans can change, so confirm on the brand’s own website before you buy.
- The Estée Lauder Companies: Aveda brand page
- Aveda returns
- Aveda shipping
- Aveda+ Rewards program
- Aveda Botanical Repair Strengthening Shampoo
- Davines US homepage
- Davines US FAQ
- Davines OI Shampoo
- Briogeo homepage
- Briogeo FAQ
- Briogeo returns and exchanges
- Oribe homepage
- Oribe Gold Lust Repair & Restore Shampoo
- Oribe return policy
